Principal at Dale Geist Design

Responsibilities

• UX design, front-end development, and Drupal site building
• Consult on web strategy
• Manage multiple simultaneous projects, often involving outside resources

Achievements

• Built a half-dozen Drupal websites for Jackson Family Wines brands from the ground up
• Redesigned Napa Valley Wine Train website
• Designed, built, and maintained a dozen Drupal sites for UBM, a world leader in technology conferences and publications

Design Director at FreshGrass/No Depression

Responsibilities

• All design and front-end development for nodepression.com, the world’s leading online roots-music publication (custom Drupal installation)
• Manage branding and create brand assets for No Depression, FreshGrass Festival, and FreshGrass Foundation
• Design and front-end development for freshgrass.org, the website for the FreshGrass Foundation (custom Drupal installation)

Achievements

• Led a ground-up redesign affecting thousands of existing content pieces and tens of thousands of existing users. Result: net gain of users, pages per visit, and other relevant metrics.
• Leader / key contributor for special initiatives, including:
  • #ND20 (publicity campaign for No Depression’s 20th Anniversary)
  • Annual Year-End Reader’s Poll
  • NDRoots (No Depression’s local initiative)

Partner at Local Music Vibe

Responsible for branding, look’n’feel, and user experience for ambitious live-music community startup. Responsible for all front-end engineering on a custom Drupal installation.

UI Designer at YackPack

Product design and prototyping for award-winning web-based asynchronous voice applications. Web design and front-end coding.

Game Producer at LucasArts Entertainment Co.

Responsible for meeting business and creative goals for AAA game titles for leading publisher. Led in-house and third-party teams.

Senior Game Producer at shockwave.com (Macromedia)

Responsible for meeting business and creative goals for pioneering online gaming site.